#23: Audio or Video?

Audio and video have different modes of consumption.

Video:

• is immersive
• is a foreground process – at computer/media player/TV
• is visual – great for screencasts, demonstrations,
• needs to be short – people won’t watch long videos
• is consumed depending on people’s context – if people find themselves at computer
• is ust prefered by some people

Audio:

• is a background process
• can be consumed while doing other things – driving, operating machinery
• can be longer form

We need to aim for similar results though:

• Engaging
• Informative
• Entertaining
• Inspiring

Ask yourself some standard questions – if YES to any then consider video:

• Am I explaining how to use software? – go for a screencast
• Am I showing how to do something?
• Would I find a video of this more helpful than a video?
• Will the visual aspect add any other value?

Talking head videos are not always bad!
Think of video as an additional channel – utilise YouTube – potential good exposure – 2nd biggest search engine

 

 #23: Audio or Video? [15:18m]: Play Now | Play in Popup | Download