Audio and video have different modes of consumption.
- is immersive
- is a foreground process – at computer/media player/TV
- is visual – great for screencasts, demonstrations,
- needs to be short – people won’t watch long videos
- is consumed depending on people’s context – if people find themselves at computer
- is ust prefered by some people
- is a background process
- can be consumed while doing other things – driving, operating machinery
- can be longer form
We need to aim for similar results though:
Ask yourself some standard questions – if YES to any then consider video:
- Am I explaining how to use software? – go for a screencast
- Am I showing how to do something?
- Would I find a video of this more helpful than a video?
- Will the visual aspect add any other value?
Talking head videos are not always bad!
Think of video as an additional channel – utilise YouTube – potential good exposure – 2nd biggest search engine