Audio and video have different modes of consumption.
- is immersive
- is a foreground process - at computer/media player/TV
- is visual - great for screencasts, demonstrations,
- needs to be short - people won’t watch long videos
- is consumed depending on people’s context - if people find themselves at computer
- is just preferred by some people
- is a background process
- can be consumed while doing other things - driving, operating machinery
- can be longer form
We need to aim for similar results though:
Ask yourself some standard questions - if YES to any then consider video:
- Am I explaining how to use software? - go for a screencast
- Am I showing how to do something?
- Would I find a video of this more helpful than a video?
- Will the visual aspect add any other value?
Talking head videos are not always bad! Think of video as an additional channel - utilise YouTube - potential good exposure - 2nd biggest search engine