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#23: Audio or Video?

Posted: January 21st, 2011 | Author: | Filed under: creating content | Comments Off on #23: Audio or Video?


Audio and video have different modes of consumption.


  • is immersive
  • is a foreground process – at computer/media player/TV
  • is visual – great for screencasts, demonstrations,
  • needs to be short – people won’t watch long videos
  • is consumed depending on people’s context – if people find themselves at computer
  • is ust prefered by some people


  • is a background process
  • can be consumed while doing other things – driving, operating machinery
  • can be longer form

We need to aim for similar results though:

  • Engaging
  • Informative
  • Entertaining
  • Inspiring

Ask yourself some standard questions – if YES to any then consider video:

  • Am I explaining how to use software? – go for a screencast
  • Am I showing how to do something?
  • Would I find a video of this more helpful than a video?
  • Will the visual aspect add any other value?

Talking head videos are not always bad!
Think of video as an additional channel – utilise YouTube – potential good exposure – 2nd biggest search engine

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