#33: Getting Interviews and using Skype Out

Today I answer a listener question about the best way to get interviews PLUS the ins and outs of Skype Out.

Photo: Seattle Municipal Archives

 

 #33: Getting Interviews and Using Skype Out [12:56m]: Play Now | Play in Popup | Download

#31: Dr Chris Smith – The Naked Scientists Podcast

In today’s episode I talked to Dr Chris Smith who has been podcasting since 2001 (predating even the mighty Adam Curry)! Now that’s early. Chris produces and presents the Naked Scientists Podcast - which started as a radio show. Chris tells how he put the show on the Internet for people to download and how the podcast audience exploded in 2005 as iTunes opened its Podcast Directory.

Chris gives some interesting insights into content creation and getting feedback from your listeners – including setting up core samples of your audience as focus groups. He also covers how great content can carry your content even if you’re not a big name brand.

On another note – I’m running the Brighton Marathon in the Spring – please sponsor my Brighton Marathon run for The Martlets Hospice

 

 #31: Dr Chris Smith - The Naked Scientists Podcast [27:30m]: Play Now | Play in Popup | Download

#29: Content Strategy for Podcasters – Michael Rose

Michael Rose, Content Strategist, gives us some top tips of content and our podcasts. Areas discussed:

• Definition of Content Strategy
• Content Strategy for podcasters
• Writing shownotes before recording
• Classic journalist techniques for writing – the inverted pyramid
• The anatomy of a post
• SEO and your shownotes
• The difference between categories and tags in WordPress

Some recommended podcasts on content from Michael:

• Boxes and Arrows
• Content Talks

Michael also recommends these books:

• Content Strategy for the Web – Kristina Halvorson
• Elements of Content Strategy – Erin Kissane

And, for good measure, a couple of useful links on the inverted pyramid style:

• Inverted Pyramid
• Inverted Pyramid for the web

 

 #29: Content Strategy for Podcasters - Michael Rose [35:29m]: Play Now | Play in Popup | Download

#23: Audio or Video?

Audio and video have different modes of consumption.

Video:

• is immersive
• is a foreground process – at computer/media player/TV
• is visual – great for screencasts, demonstrations,
• needs to be short – people won’t watch long videos
• is consumed depending on people’s context – if people find themselves at computer
• is ust prefered by some people

Audio:

• is a background process
• can be consumed while doing other things – driving, operating machinery
• can be longer form

We need to aim for similar results though:

• Engaging
• Informative
• Entertaining
• Inspiring

Ask yourself some standard questions – if YES to any then consider video:

• Am I explaining how to use software? – go for a screencast
• Am I showing how to do something?
• Would I find a video of this more helpful than a video?
• Will the visual aspect add any other value?

Talking head videos are not always bad!
Think of video as an additional channel – utilise YouTube – potential good exposure – 2nd biggest search engine

 

 #23: Audio or Video? [15:18m]: Play Now | Play in Popup | Download

#7: Skype recording software

After a rough, sleepless, windy night, followed by an afternoon power nap, I discuss the oft-asked topic of recording conversations from Skype. We start the show with a voice question from Kathryn Colas of Simply Hormones – she’s starting the Simply Hormones Podcast.

Software mentioned:

• Audio Hijack Pro
• Pamela
• Pretty May

 

 #7: Skype recording software [21:05m]: Play Now | Play in Popup | Download

#5: How to talk from the heart

Podcasting is all about honesty and authenticity. it’s important to be able to speak from the heart. But this is not always as easy as it sounds. Here are 5 easy tips to get you on your way to speaking with conviction, authenticity and passion.

Thanks to e-strategyblog.com for the excellent photo of Mr Luther King.

 

 #5: How to talk from the heart [7:40m]: Play Now | Play in Popup | Download

#4: How to interview

I think interviews are one of the best things you can do on your podcast. In today’s show, I brain dump all I have learned about the best way to interview your guests in my 4 years of podcasting.

Photo by scragz.

 

 #4: How to interview [18:18m]: Play Now | Play in Popup | Download