Michael Rose, Content Strategist, gives us some top tips of content and our podcasts. Areas discussed:

  • Definition of Content Strategy
  • Content Strategy for podcasters
  • Writing shownotes before recording
  • Classic journalist techniques for writing - the inverted pyramid
  • The anatomy of a post
  • SEO and your shownotes
  • The difference between categories and tags in WordPress

A recommended podcast on content from Michael:

Michael also recommends these books:

And, for good measure, a couple of useful links on the inverted pyramid style: